8chan/8kun QResearch Posts (1)
#7358354 at 2019-11-20 18:52:40 (UTC+1)
Q Research General #9411: Eric Ciaramella Edition
Owl Y - Owly?
Hootsuite
Hootsuite is a social media management platform, created by Ryan Holmes in 2008.[6] The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.
Additional integrations are available via Hootsuite's App Directory, including Reddit, Storify, Tumblr, and Marketo.[7]
Based in Vancouver, Hootsuite has close to 1,000 staff members in 13 locations, including Toronto, Bucharest and Mexico City. The company has more than 16 million users in over 175 countries.[5]
In December 2009, Hootsuite spun off from Invoke Media and launched officially as an independent company, Hootsuite Media, Inc. That same month, Hootsuite received $1.9 million in funding from Hearst Interactive Media, Blumberg Capital, and prominent angel investors Leo Group LLC and Geoff Entress.[15]
In March 2012, OMERS Ventures, the venture capital investment arm of the Ontario Municipal Employees Retirement System, invested $20 million, valuing the company at US$200 million.[16][17] OMERS did not buy its stake directly in the company, but rather bought private shares in a secondary transaction from a handful of employees and early investors, said Holmes.[18]
In May 2012, Hootsuite subsequently raised US$50 million in a Series A round, following rumours.[19][20]
In July 2012, an employee informed Forbes magazine that the company's team consisted of 200 employees at that time.[21]
In September 2012, Hootsuite acquired Seesmic, a customer relationship management system and competitor.
On August 1, 2013, the company announced that it had raised US$165 million in Series B funding from Insight Venture Partners, followed by Accel Partners and OMERS-all three will now have a seat on Hootsuite's board. Holmes also said the company was looking to make at least two unnamed acquisitions, in addition to employing 100 overseas employees.[19]
In February 2017, Hootsuite announced its acquisition of AdEspresso, a digital advertisement manager, and LiftMetrix, a leading social media analytics company.[22]
In March 2018, Hootsuite announced $50 million in growth capital from CIBC Innovation Banking.[23]
The service is commonly used to manage online brands and to submit messages to a variety of social media services, including Twitter, Facebook, Google+ and Mixi. Companies and organizations known to use Hootsuite include Facebook, the Obama administration, HBO, Martha Stewart Media, Virgin Group, SXSW, Panasonic, Zappos, The Gap and LHC.[24][25] Hootsuite provides a browser-based dashboard that allows users to keep updated on their Twitter account.[24] There are both full and lite versions of the service.[26] Hootsuite uses the URL shortener ow.ly to shorten URLs submitted to its service.[27]
- https://en.wikipedia.org/wiki/Hootsuite